Sony CEO Hirai's Plans for Business Strategy

Sony CEO Hirai's Plans for Business Strategy

Assessment

Interactive Video

Business

University

Hard

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The video discusses Sony's recent achievements, focusing on its turnaround in consumer electronics and brand excellence. It highlights Sony's strategic focus on premium products and market performance, with a significant increase in shareholder value. The discussion also covers Sony's future growth areas, including image sensors and the Internet of Things. Challenges in Sony's content business are addressed, with suggestions for partnerships and strategy revamps. The video concludes with insights into Sony's management priorities and the need for new business development.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Sony's approach to high-end products impacted its profitability?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does innovation play in Sony's future business strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies should Sony implement to improve its content distribution?

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