Steve Howard: Let's go all-in on selling sustainability

The speaker discusses their journey from working in NGOs and the UN to joining IKEA, driven by a desire to maximize personal impact. They highlight global challenges like the growing middle class, climate change, and urbanization. IKEA's sustainability strategy, 'people and planet positive,' aims to create affordable, sustainable products. The speaker emphasizes the importance of innovation, such as LEDs and Better Cotton, and the need for businesses to adopt 100% targets. They discuss IKEA's efforts in renewable energy and social responsibility, including child rights and gender equality. The talk concludes with a call for businesses to integrate sustainability into their core models.

What is the projected number of people joining the global middle class by 2030?

• Four billion

• One billion

• Two billion

• Three billion

What temperature increase is the world currently heading towards according to the speaker?

• Two degrees

• Four degrees

• Eight degrees

• Six degrees

What is the name of IKEA's sustainability strategy?

• Sustainable Future

• People and Planet Positive

• Green Growth

• Planet Positive

What percentage of electricity can be saved by using LED lights compared to incandescent bulbs?

• 65%

• 85%

• 95%

• 50%

What initiative is mentioned in relation to improving cotton production?

• Green Cotton Initiative

• Better Cotton Initiative

• Sustainable Cotton Program

• Eco Cotton Project

What is the size of the forestry area certified by IKEA and its partners?

• The size of Italy

• The size of Germany

• The size of Spain

• The size of France

By what year does IKEA plan to produce more renewable energy than it consumes?

• 2030

• 2035

• 2025

• 2020

What organization did IKEA collaborate with to develop new business principles for children's rights?

• Greenpeace

• World Health Organization

• UNICEF

• World Wildlife Fund

What percentage of IKEA's managers are women, according to the speaker?

• 47%

• 37%

• 57%

• 67%

Which companies are mentioned as also going 100% renewable?

• Apple and Microsoft

• Tesla and SpaceX

• Google and Lego

• Amazon and Facebook