IKEA’s New Green Image Comes with Some Assembly Required

IKEA, a global furniture giant, started as a mail-order catalog in 1943. It evolved by embracing Swedish identity and modernist design, becoming the world's largest furniture retailer. Despite a complex corporate structure to minimize taxes, IKEA is committed to sustainability, aiming for a fully circular model by 2030. The company addresses social issues, ensuring fair labor practices and diversity. IKEA adapts to consumer trends, focusing on sustainability to appeal to Gen Z and other demographics. Its initiatives include using renewable resources and offering vegan options to reduce its carbon footprint.

How did IKEA manage to maintain its revenue during the coronavirus pandemic?

What was the original business model of IKEA when it started in 1943?

What significant branding decision did IKEA make in the 70s and 80s?

What are IKEA's plans for sustainability by 2030?

How does IKEA address the issue of inequality in its supply chain?

In what ways has IKEA adapted its business practices to appeal to younger consumers?

What changes has IKEA made to its product offerings to lower its carbon footprint?