How LVMH's New Designer Might Shift the Luxury Landscape

The video discusses Celine's strategic plans to expand its brand by focusing on e-commerce, menswear, and classic licensing like fragrances. It highlights the shift from the previous designer, Phoebe Philo, who avoided social media, to a more inclusive approach under LVMH. Eddie Slimane's influence on fashion, particularly his introduction of the skinny suit and rock and roll vibe at Saint Laurent, is also covered, indicating a new direction for Celine.

What are some of the strategies Celine plans to use for growth?

• Eliminating social media presence

• Expanding into e-commerce and menswear

• Focusing solely on physical stores

• Reducing product lines

How did Phoebe Philo's design philosophy differ from LVMH's current strategy for Celine?

• Philo emphasized men's fashion, while LVMH focuses on women's fashion

• Philo was known for rock and roll styles, unlike LVMH

• Philo focused on a niche market, while LVMH aims for broader appeal

• Philo prioritized e-commerce, while LVMH avoids it

What is a key factor in making Celine more accessible to a wider audience?

• Lowering price points for certain products

• Introducing high-end exclusive collections

• Focusing on luxury-only items

• Reducing the number of product lines

What fashion trend is Eddie Slimane known for popularizing?

• Baggy jeans

• Skinny suits and jeans

• Bright neon colors

• Floral patterns

What change did Eddie Slimane bring to Saint Laurent during his tenure?

• He introduced floral patterns

• He moved the brand to New York

• He dropped the 'Yves' from Yves Saint Laurent

• He focused on traditional styles