How Businesses Are Responding to the Coronavirus

The video discusses the wide-ranging impact of a virus on various industries, comparing it to the SARS outbreak. It highlights unprecedented corporate actions, such as store closures and flight cancellations, and adjustments in forecasts by companies like Starbucks and Apple. LVMH is also affected but sees potential long-term benefits. The recovery of companies depends on their supply chain integration, with Apple facing longer effects and car makers adapting quickly.

How did the response to the global event differ from the response to SARS?

• It was similar in speed and scope.

• It was slower but more comprehensive.

• It was quicker and more wide-ranging.

• It was slower and less comprehensive.

Which company adjusted its forecast due to uncertainty?

• British Airways

• Starbucks

• Apple

• LVMH

What impact did LVMH anticipate from the aggressive steps taken by Chinese authorities?

• No impact at all

• Short-term negative, long-term beneficial

• Immediate positive impact

• Only long-term negative

Which industry is noted for its ability to quickly adapt to changing conditions?

• Retail

• Technology

• Car manufacturing

• Airlines

What factor influences the recovery time of companies from the global event?

• The company's marketing strategy

• The size of the company

• The company's supply chain

• The number of employees