London Toy Fair 2015

The UK toy market experienced significant growth, increasing by £130 million to reach £3 billion in annual sales, marking the largest growth since 2010. The 2014 FIFA World Cup album and stickers were top sellers, alongside Lego, which dominated the top 10 new items. Mikano is making a comeback with reconfigurable toys. In 2014, 416 million toys were sold, with each child receiving an average of 38 toys at a cost of £291. Despite no boost from looms or the World Cup, the market is expected to perform well in 2015, driven by innovation and economic recovery. Over 70,000 new toys were launched, with similar trends anticipated for the current year.

What was the total increase in the UK toy market sales last year?

• £130 million

• £200 million

• £150 million

• £100 million

Which toy line was the top seller last year?

• Lego sets

• Barbie dolls

• Hot Wheels cars

• 2014 FIFA World Cup album and stickers

What is unique about Mikano toys?

• They are made of wood

• They are reconfigurable

• They are digital

• They are eco-friendly

How many toys did each child receive on average last year?

• 40 toys

• 38 toys

• 30 toys

• 25 toys

What is the expected trend for the UK toy market in 2015 according to Frederick Tutt?

• A boost from the World Cup

• A good year with continued innovation

• A stable market

• A decline in sales