Facebook Plunges 20% at the Open, Wiping Out $120 Billion in Value

Facebook Plunges 20% at the Open, Wiping Out $120 Billion in Value

Assessment

Interactive Video

Business

University

Hard

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The discussion covers the challenges and expectations in the market, particularly focusing on the advertising industry's growth trajectory and the communication issues within large companies like Facebook. It highlights the unrealistic expectations of infinite growth and the need for more realistic market assessments. The conversation also touches on the broader implications of managerial problems and regulatory fines.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was identified as a significant issue for the company besides the financial shortfall?

Product quality

Supply chain disruptions

Employee turnover

Managerial problems and potential fines

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of total advertising is digital advertising approximately?

40%

30%

20%

50%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common misconception about digital advertising's impact on the overall market?

It can significantly alter the market trajectory

It is less effective than traditional advertising

It is more expensive than other forms

It has no impact on ROI

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unusual market reaction is discussed in relation to a large company's earnings guidance?

A minor fluctuation in stock price

A stable market response

A 20% drop without a crisis

A 5% increase in stock price

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is used as an example of communication failures in the C-Suite?

Apple

Amazon

Google

Facebook