Viacom x The Hollywood Reporter: New Approaches to Movie Marketing | Sundance 2018

The video discusses the potential of using neuroscience to predict audience reactions to movies and trailers. It highlights the entertainment industry's focus on guessing audience preferences rather than creating quality films. The role of marketing and social media in film promotion is examined, noting that trailers often reach more people than the films themselves. The video also explores innovations like predictive algorithms to identify and engage prime audiences.

What is the main focus of using neuroscience in the context of movies and trailers?

• To predict box office success

• To understand audience memory and enjoyment

• To create more realistic special effects

• To improve sound quality

What is identified as a major issue in the entertainment industry?

• Over-reliance on special effects

• Lack of diversity in films

• Guessing audience preferences instead of making quality films

• High production costs

How does the speaker view the role of marketing in film production?

• As a distraction from filmmaking

• As a crucial component

• As an unnecessary expense

• As a minor aspect

What is the purpose of using predictive algorithms in film marketing?

• To reduce production costs

• To enhance visual effects

• To shorten the film's runtime

• To find the prime audience for films

What does the speaker suggest has become more viral than the film itself?

• The behind-the-scenes footage

• The soundtrack

• The director's commentary

• The trailer