iPhone X Forecasts Cut by Analysts

The video discusses the iPhone 10's launch, highlighting its high price and limited market appeal. It explores Apple's market challenges, especially in emerging markets where competitors like Xiaomi are strong. The focus then shifts to Apple's strategy to grow its services business, aiming to reduce reliance on iPhone sales and increase service revenue to 20% of total sales.

What was a significant factor limiting the market for the iPhone 10?

• Lack of new features

• High price point

• Poor marketing strategy

• Limited availability

Which company benefited from Samsung's issues with its phones?

• Huawei

• Apple

• Sony

• Nokia

Why has Apple struggled in emerging markets?

• Lack of brand recognition

• Limited product range

• High pricing and competition from local brands

• Poor customer service

Which Chinese manufacturer is well-positioned in emerging markets?

• Xiaomi

• Sony

• LG

• Samsung

What is Apple's goal for its services business in terms of sales percentage?

• 20%

• 10%

• 15%

• 25%