Twitter Shows Signs of Life With User Growth

Twitter Shows Signs of Life With User Growth

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's miscounting of users over several years, which has affected trust with investors and analysts. Despite a reported increase of 4 million users, only 2 million were actual users. This miscalculation has raised concerns about the accuracy of Twitter's numbers. The video also covers Twitter's efforts to pilot new products like video streaming and data licensing, which are growing, but US revenue has declined by over 10%, posing a risk to their earnings.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue with Twitter's user count over the past three years?

They overestimated their user growth by 4 million.

They underestimated their user growth by 2 million.

They miscounted active users by 2 million.

They reported a decrease in users instead of an increase.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the miscount of users a significant issue for Twitter?

It resulted in a financial loss for the company.

It led to a decrease in stock prices.

It affects the trust of investors and analysts.

It shows a lack of growth in the company.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's situation compare to its competitors regarding user miscounting?

Twitter is the only company facing this issue.

Other companies have faced similar miscounting issues.

Twitter's competitors have not reported any miscounting.

Twitter's competitors have benefited from Twitter's miscount.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new product initiatives are contributing to Twitter's business growth?

Video streaming and Moments

US revenue and video streaming

Video advertising and data licensing

Daily active users and Moments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the biggest risk factor mentioned in Twitter's earnings report?

A drop in data licensing growth

A fall in US revenue by more than 10%

A decline in global user base

A decrease in video advertising revenue