Twitter Shares Soar as Social Media Giant Turns a Profit

Twitter Shares Soar as Social Media Giant Turns a Profit

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

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The video discusses Twitter's recent financial results, highlighting a modest revenue growth of 2% and achieving profitability through cost-cutting. However, concerns arise due to declining monthly active users in the US and challenges in increasing revenue per subscriber, especially as the user base becomes more international. Investors are reacting positively to these results, but the long-term sustainability remains uncertain. The video also emphasizes Twitter's focus on product changes to enhance user engagement and the importance of growth in Asian markets, particularly Japan.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the percentage growth in revenue for Twitter during the reported quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns were raised regarding Twitter's monthly active users?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the revenue per subscriber change in the fourth quarter of 2016?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are contributing to the decline in advertising revenue for Twitter?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes has Twitter made to its algorithm and user experience recently?

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