Involve your customers in your decisions

The video discusses the significance of empathy and storytelling in branding, emphasizing the need for brands to connect emotionally with customers. It highlights the role of customer interaction in business growth, particularly in the UK market. The process of selecting new store locations is detailed, focusing on engaging with local customers for feedback. The importance of customer contribution in business decisions is underscored, alongside the use of demographic data for informed choices.

Why is it important for brands to have stories and role models?

• To reduce marketing costs

• To create an emotional connection with customers

• To increase their product prices

• To expand internationally

What is the speaker's method for selecting new store locations?

• Choosing locations based on competitor analysis

• Interacting with local customers and gathering their opinions

• Consulting with local government officials

• Relying solely on demographic data

How does the speaker gather feedback from potential customers about new store locations?

• By conducting phone interviews

• By sending out surveys through mail

• By hosting community meetings

• By emailing local customers and asking for their opinions

Why is customer involvement crucial in the decision of store placement?

• Because customers will be the ones visiting and supporting the store

• To ensure the store is built quickly

• To reduce the cost of construction

• To comply with local regulations

What is the balance the speaker tries to achieve in decision-making?

• Between customer feedback and demographic data

• Between customer feedback and competitor strategies

• Between customer feedback and store design

• Between customer feedback and product pricing