Buyers make great sellers

The video discusses a unique approach to recruitment, emphasizing the importance of building a cohesive team over finding candidates with specific skills. The speaker shares a personal experience of hiring a buyer for a sales manager position, highlighting the value of considering candidates from different backgrounds. This approach led to the successful recruitment of a sales manager who understands buyers' perspectives and excels in the role.

What is the speaker's main focus when recruiting for their team?

• Hiring based on recommendations

• Building a team with the right fit for the brand

• Finding people with the exact skills for a job description

• Recruiting from within the company only

How did the speaker find their international sales manager?

• By considering a buyer who approached them

• By promoting an internal employee

• Through a job advertisement

• Through a recruitment agency

What was the initial role of the person who became the sales manager?

• A product manager

• A sales executive

• A marketing specialist

• A buyer

What unique advantage does the sales manager have due to their previous experience?

• Strong negotiation skills

• Expertise in digital marketing

• Understanding the mindset of buyers

• Experience in international markets

What does the speaker suggest when looking for a sales manager?

• Consider candidates with a finance background

• Look for candidates with extensive sales experience

• Consider buyers as potential candidates

• Focus on candidates with management degrees