What are the monetization opportunities discussed for Facebook Live?
Facebook Testing Messenger Monetization
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Business, Information Technology (IT), Architecture
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University
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Hard
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The transcript discusses Facebook's strategies for monetizing Facebook Live, Instagram, WhatsApp, and Messenger. It highlights the potential of video content to drive engagement and revenue, while also addressing competition from platforms like Snapchat and Pokémon Go. Facebook's strong market position is emphasized, with a focus on its leading mobile ad platforms and future revenue opportunities.
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How does Facebook plan to enhance user engagement through video content?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What revenue contribution is estimated for Instagram in the recent quarter?
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4.
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3 mins • 1 pt
What potential revenue do analysts predict for Messenger and WhatsApp by 2020?
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5.
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3 mins • 1 pt
What is Facebook's stance on competition from platforms like Snapchat?
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