Adobe CEO on Microsoft Partnership, A.I. and M&A

Shantanu Narayan discusses Adobe's advancements in AI and digital experiences, emphasizing Adobe Sensei's role in enhancing content delivery. He highlights partnerships, particularly with Microsoft, and Adobe's open AI framework. The conversation covers Adobe's video capabilities, including acquisitions like Tube Mogul, and the importance of experimenting with various digital channels. Narayan also addresses Adobe's M&A strategy, global innovation, and talent acquisition. He concludes with insights on leadership, emphasizing the need for continuous execution and innovation to maintain Adobe's competitive edge.

What is the primary focus of Adobe's AI enhancements?

• Expanding into new markets

• Improving hardware performance

• Delivering personalized digital experiences

• Reducing software costs

Which company has Adobe formed a significant partnership with to enhance customer experience?

• IBM

• Google

• Microsoft

• Salesforce

What is Adobe's unique position in the video content industry?

• They have the largest video content library

• They are the only company offering end-to-end video solutions

• They are the cheapest video editing software provider

• They focus solely on video advertising

What recent acquisition did Adobe make to enhance its video advertising capabilities?

• Vimeo

• YouTube

• Tube Mogul

• Snapchat

What is Adobe's main criterion for evaluating M&A opportunities?

• The company's market share

• The company's location

• The company's age

• Great technology and people

Which two cities are highlighted as hubs for Adobe's acquisitions?

• San Francisco and London

• New York and Paris

• Los Angeles and Chicago

• New York and Silicon Valley

What is Adobe's approach to dealing with the potential talent shortage in the US?

• Becoming a global company with R&D worldwide

• Focusing solely on local talent

• Reducing the number of employees

• Outsourcing all operations