Ad Budgets Are Going Down: Horizon Media CIO
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What major change did Paramount Global make in their presentation strategy?
They partnered with Netflix for a joint event.
They canceled all their events.
They held individual meetings with agencies and clients.
They increased the size of their events.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is the writers' strike expected to affect the September programming?
It will delay the release of new shows.
It will lead to more sports broadcasts.
It will have no impact.
It will increase the number of reality shows.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a major alternative for advertisers if scripted shows are unavailable?
Documentaries
Sports events
Animated series
News programs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform is NOT mentioned as a competitor for ad dollars?
YouTube
TikTok
CTV
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factor is contributing to advertisers having more negotiating power?
Lack of digital alternatives
Increased competition among platforms
Higher demand for linear TV
A booming economy
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