How HGTV Beat CNN in 2016

The transcript discusses the popularity of HGTV, a cable network focused on home and garden content. It highlights HGTV's success in attracting viewers despite industry challenges, such as mergers and the rise of skinny bundles. Scripps Networks, HGTV's parent company, has seen a stock increase due to HGTV's ratings. The network's appeal lies in its soothing content, offering an escape from stressful news. HGTV's affluent audience and live viewership are key advantages, making it a valuable asset for Scripps. The discussion also touches on the potential sale of Scripps and the impact of skinny bundles on cable networks.

What does HGTV stand for?

• House and Garden Television

• Home Goods Television

• High Definition Television

• Home and Garden Television

Which company owns HGTV?

• Charter

• AT&T

• Bloomberg

• Scripps Networks Interactive

What is one reason HGTV has remained popular despite viewers moving to other platforms?

• It offers live sports events.

• It provides a relaxing escape from stressful news.

• It has exclusive political content.

• It is part of a larger media conglomerate.

Why might Scripps Networks Interactive be hesitant to sell HGTV?

• They want to merge with a larger company.

• They are happy with their current market position.

• They plan to expand into sports broadcasting.

• They are looking to increase their number of channels.

What is one advantage HGTV has in terms of its audience?

• It has a younger audience.

• It has a very affluent audience.

• It has a large international audience.

• It has a predominantly male audience.