Moonves: CBS Expects 4M Subscribers to All Access by 2020

Moonves: CBS Expects 4M Subscribers to All Access by 2020

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses CBS All Access, highlighting its features and the inclusion of NFL games. It compares traditional cable with streaming services, emphasizing the flexibility of CBS All Access. The potential growth in subscribers, particularly among millennials and cord-cutters, is explored. The transcript concludes with CBS's strategy of focusing on premium content rather than owning distribution platforms.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main goal of the collaboration between CBS and the NFL?

To create a new sports channel

To reduce the subscription fee for CBS All Access

To include NFL games in CBS's digital service

To merge CBS and NFL into one company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do some people prefer CBS All Access over traditional cable?

It allows watching specific shows on demand

It is cheaper than all cable options

It includes all international channels

It offers more sports channels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected number of CBS All Access subscribers by 2020?

10 million

4 million

1 million

2 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the media consumption landscape changing according to the transcript?

Cable subscriptions are increasing

People are watching more live TV

There is a shift towards on-demand streaming services

Radio is becoming more popular

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does CBS believe it does not need to own distribution platforms?

Distribution platforms are not profitable

CBS already owns several distribution platforms

CBS is primarily a content company and focuses on creating premium content

It is too expensive to own distribution platforms