Moonves: There Is a Digital Revolution

Moonves: There Is a Digital Revolution

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the rapid changes in the media industry, focusing on CBS's digital strategy with its All Access service. It highlights the need to balance traditional revenue from retransmission fees with new digital revenue streams. The discussion also speculates on the future of content distribution, emphasizing the potential for Internet and television to become more interconnected.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does CBS plan to work with cable operators while also exploring new revenue sources?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What predictions can be made about the future of content delivery in the next 10 to 15 years?

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