Starbucks Turns to Tech With New CEO

The video discusses Starbucks' leadership transition, focusing on Kevin Johnson's role and the company's tech strategy. It highlights the 'stars as currency' initiative, which integrates loyalty programs with digital platforms. The video also analyzes Starbucks' consistent performance metrics and explores how digital engagement can sustain growth.

What was a key reason for appointing Kevin Johnson as the executive chairman of Starbucks?

• His marketing skills

• His financial expertise

• His background in technology

• His experience in the coffee industry

What is the concept of 'stars as currency' in Starbucks' strategy?

• Using stars to purchase coffee machines

• Using stars to buy Starbucks merchandise

• Exchanging stars for cash

• Earning stars outside Starbucks and redeeming them in stores

Which companies has Starbucks partnered with to expand its 'stars as currency' program?

• Uber and Netflix

• Spotify and Lyft

• Amazon and Google

• Apple and Microsoft

How has Starbucks' financial performance been characterized in recent years?

• A complete halt in expansion

• Rapid growth without any slowdowns

• Consistent performance with some cyclicality

• A sharp decline in sales

What is expected to sustain Starbucks' same-store sales according to the discussion?

• Increasing coffee prices

• Opening new stores

• Digital engagement and initiatives

• Reducing operational costs