Donald Trump's Campaign Using Data Analysis to Target Voters

The video discusses Donald Trump's campaign's use of sophisticated online targeting, managed by Cambridge Analytica in London. It highlights the collection of vast data points on individuals to influence voter behavior using AI. The process involves psychological tests and social media data to create detailed personality models. While some find this approach creepy, it reflects a broader trend of data-driven strategies in politics. The video also addresses the limited public understanding of these technologies and their potential impact on democracy. Despite potential setbacks, this form of campaigning is expected to persist.

What is the primary role of Cambridge Analytica in Donald Trump's campaign?

• To organize rallies across the United States

• To run information campaigns using data

• To handle his social media accounts

• To manage his public appearances

How does Cambridge Analytica gather data to build personality models?

• Through direct interviews with voters

• By monitoring phone conversations

• By analyzing voting history

• Using surveys and online psychological tests

What is the purpose of creating a personality index for US adults?

• To predict future voting trends

• To tailor campaign messages to specific voters

• To improve public relations

• To increase voter turnout

What is a major concern regarding the use of data in political campaigns?

• The lack of skilled data scientists

• The difficulty in accessing data

• The potential impact on democracy

• The high cost of data collection

Why might the public find data-driven campaigns unsettling?

• Because they are expensive

• Due to the lack of transparency

• Because they are ineffective

• Due to the complexity of the technology