VOICED : The perils of the Mezcal boom

The video discusses the rise of mezcal, a Mexican spirit, in the global market, highlighting its export growth and cultural significance. The Cortez family, with a long history in mezcal production, exemplifies this trend. However, smaller producers face challenges accessing the luxury market, often relying on intermediaries. Concerns about sustainability arise due to the long maturation period of the agave plant, which is crucial for mezcal production.

What has been the recent trend in the export of mezcal?

• A significant increase in exports

• Exports have remained stable

• A decrease in exports

• Exports have been banned

How many generations has the Cortez family been producing mezcal?

• Three generations

• Six generations

• Ten generations

• One generation

What percentage of their production does the Cortez family export?

• 70%

• 30%

• 50%

• 90%

What is a major concern regarding the increased production of mezcal?

• The taste of mezcal

• The sustainability of the plant

• The quality of mezcal

• The color of mezcal

How long does it take for the plant used in mezcal production to mature?

• 5 years

• 15 years

• 25 years

• 35 years