VOICED: Mexico's tequila refines its act

The video discusses the agave plant, which takes 6-7 years to mature and is used to produce tequila. Harvesting is labor-intensive and now occurs year-round to meet demand for high-end tequilas made from 100% blue agave. The industry has modernized with new machinery, yet some traditional methods like using wooden barrels for flavor enhancement remain. The market for premium tequila has grown significantly, especially in the U.S., with prices for top bottles reaching hundreds of dollars.

How long does it take for an agave plant to mature?

• 4 to 5 years

• 2 to 3 years

• 8 to 9 years

• 6 to 7 years

What is a key characteristic of high-end tequilas?

• They are mixed with cane sugar.

• They are made only from blue agave.

• They are aged for less than a year.

• They are produced using only new machinery.

What change has occurred in the tequila production process?

• All distilleries use only modern equipment.

• Some traditional methods are preserved for flavor.

• Wooden barrels are no longer used.

• Horses are still used to crush the agave.

What has been the trend in sales of 100% blue agave tequila over the past decade?

• Sales have decreased.

• Sales have doubled.

• Sales have more than tripled.

• Sales have remained stable.

What is the goal of tequila producers in the market?

• To reduce production costs.

• To compete with popular spirits like Bourbon.

• To focus solely on local markets.

• To eliminate traditional production methods.