Brand Threats

The video discusses a survey by the UN Global Compact revealing that CEOs prioritize sustainability due to investor pressure. It highlights millennials' focus on brands' social and environmental impacts, emphasizing the importance of brand resiliency and capturing consumer opportunities. The video explores methods to assess brand threats, the role of CSR, and examples of companies like Starbucks taking proactive environmental steps. It concludes with the impact of social issues on brand and business resilience.

What is the primary driver for CEOs to focus on sustainability issues according to the UN Global Compact survey?

• Pressure from government regulations

• Consumer demand for sustainable products

• Pressure from investors and shareholders

• Influence of nonprofit organizations

Which generation is most likely to check product packaging for social and environmental impact?

• Generation Z

• Millennials

• Generation X

• Baby Boomers

What do analysts increasingly look at to assess a company's environmental performance?

• Annual financial reports

• CSR and CDP reports

• Marketing strategies

• Employee satisfaction surveys

Which company is mentioned as taking steps to certify its palm oil to ensure environmental commitments?

• Exxon

• Starbucks

• Nike

• Walmart

What historical incident is associated with the brand impact of Firestone tires?

• Exxon Valdez oil spill

• BP oil spill

• Dolphin Safe Tuna campaign

• Ford Explorer incident

Which of the following is NOT a social issue highlighted in CSR reports?

• Human rights

• Minimum wage

• Product pricing

• Diversity

What is a key factor for businesses to consider for long-term resilience?

• Expanding product lines

• Addressing social issues

• Social media presence

• Short-term profits