Sky News

The video covers the opening of Apple's flagship store in London, highlighting the long queues and customer anticipation for the iPhone 4. It explores customer loyalty and the brand's market position, emphasizing the need for Apple to innovate to stay ahead of competitors. The video critiques the iPhone's design, noting its unchanged layout since 2007, and concludes with a discussion on Apple's success due to its ability to revolutionize markets and its aesthetic design.

What is the main reason people are queuing outside the Apple store?

• To get a free phone

• To attend a concert

• To see a celebrity

• To purchase a new iPhone

Why is it important for Apple to keep its products fresh?

• To decrease its product range

• To reduce production costs

• To maintain its market leadership

• To increase the size of its stores

What is one of the criticisms mentioned about the iPhone's screen?

• It is too small

• It has not changed since 2007

• It is too expensive

• It is too bright

What aspect of Apple's success is highlighted in the last section?

• Its ability to offer discounts

• Its focus on traditional marketing

• Its revolutionary market impact and design

• Its large number of retail stores

What is a potential downside of Apple products mentioned in the transcript?

• Lack of innovation in screen layout

• High price

• Poor customer service

• Limited availability