Website Discounts Damage Businesses

Website Discounts Damage Businesses

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the impact of daily deals, like Groupon, on consumers and local businesses. It highlights a specific deal saving 51 pounds, the risks and benefits for businesses like salons, and the rapid growth of the daily deal industry. The video also notes a significant increase in Groupon searches, indicating rising consumer interest.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the immediate reaction of people in Ipswich to the Groupon offer?

They complained about it.

They were skeptical.

They snapped it up quickly.

They ignored it.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for businesses like Donna Garnham's when using daily deals?

Having to close their business.

Losing all their clients.

Receiving only half of the money from the deals.

Getting negative reviews.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is crucial for businesses to benefit from daily deals?

Being sensible and prepared.

Expanding to new locations.

Offering the cheapest deals possible.

Ignoring client feedback.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What types of offers are commonly found in the daily deal industry?

Only restaurant meals.

Only travel packages.

A wide range including meals, manicures, and cleaning services.

Only beauty treatments.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the interest in Groupon changed recently according to Google searches?

It has decreased by 50%.

It has remained the same.

It has increased by 78%.

It has doubled.