Jack Oliver: This Is Your War Chest On the Internet

The transcript discusses the evolution of campaign fundraising, highlighting the Obama campaigns in 2008 and 2012. It contrasts traditional direct mail methods with the innovative use of the internet for small donor engagement. Obama's strategy effectively doubled the small donor contributions compared to his Republican opponents, leveraging technology and demographic shifts to dominate fundraising efforts.

What was a key difference in fundraising between the Obama campaign and previous campaigns?

• Focus on institutional investors

• Use of direct mail

• Reliance on large donors

• Innovative use of the Internet

How did the Obama campaign in 2008 differ in its approach to small donors compared to McCain?

• Obama had fewer small donors

• Obama relied solely on large donors

• Obama doubled the percentage of small donors

• Obama used direct mail exclusively

What was the percentage of small donors for Obama in 2012 compared to Romney?

• 39% for Obama, 68% for Romney

• 68% for Obama, 39% for Romney

• 57% for Obama, 35% for Romney

• 35% for Obama, 57% for Romney

What demographic was particularly engaged by the Obama campaign's use of the Internet?

• Younger voters

• Institutional investors

• Older voters

• Traditional media consumers

How did small donors contribute to the Obama campaign's fundraising success?

• They were ignored in favor of direct mail

• They were only a minor part of the strategy

• They were transformed into multiple contributions

• They were less significant than large donors