Washington's Must-Have Political Fundraising Software

The video discusses Steve Spinner's role in political fundraising, particularly his innovative use of social networks during Barack Obama's campaign. It introduces Rev Up, a software developed by Spinner, which allows users to leverage their contacts for fundraising. The software is already being adopted by political parties and could democratize fundraising by balancing the influence of large and small donors. The video also covers the economics of Rev Up, highlighting its licensing costs and potential impact on the $250 billion annual fundraising market.

What innovative method did Steve Spinner use to become a major fundraiser for Barack Obama's campaign?

• Direct mail campaigns

• Traditional door-to-door fundraising

• Hosting large fundraising events

• Leveraging social networks like LinkedIn and Facebook

What is the primary reason political parties are interested in using Rev Up software?

• To simplify campaign management

• To reduce campaign costs

• To improve voter outreach

• To gain a competitive edge in fundraising

How does Rev Up software potentially change the influence of donors in political campaigns?

• By balancing the influence between large and small donors

• By eliminating the need for large donors

• By focusing solely on large donors

• By increasing the power of wealthy donors

What is the starting cost to license the Rev Up software annually?

• $5,000

• $10,000

• $13,500

• $20,000

What is the potential market impact of Rev Up software in terms of annual fundraising?

• It could eliminate the need for traditional fundraising methods

• It could reduce the total fundraising by half

• It could have a modest impact worth billions

• It could double the current fundraising amounts