Cinnamon Is the Happy Spice: McCormick CEO Wilson

The video discusses McCormick's history, its role in predicting flavor trends, and its business strategy in emerging markets. It also covers the challenges of FDA regulations, the debate over natural labeling, and the balance between health and indulgence in food products. The CEO shares insights on sourcing spices globally and the impact of economic growth in spice-producing countries.

What is McCormick's historical significance in the spice industry?

• It is the oldest spice company in the world.

• It predicted the rise of chipotle flavor.

• It invented the slow cooker.

• It was the first to introduce pumpkin pie spice.

Which flavor trend did McCormick predict five years ago that is now widely popular?

• Sriracha

• Pumpkin pie spice

• Brazilian spices

• Cilantro

How does McCormick identify future flavor trends?

• By testing new flavors in their labs

• By conducting online surveys

• Through collaboration with chefs and industry experts

• By analyzing social media trends

What is a positive outcome of economic growth in emerging markets for McCormick?

• Decreased production costs

• More regulatory challenges

• Higher demand for spices

• Increased competition

Which spice is mentioned as being under pressure due to increased demand?

• Paprika

• Fennel

• Cumin

• Black pepper

What is McCormick's stance on the term 'natural' in the food industry?

• It is already well-defined.

• It should have a common definition.

• It should be left open to interpretation.

• It should be banned.

How does McCormick balance health and indulgence in their products?

• By eliminating synthetic ingredients

• By only producing natural spices

• By offering both healthy and indulgent options

• By focusing solely on synthetic flavorings