How Dunkin' Plans to Attract More Customers to Its Stores

The video discusses the company's strong quarterly performance, highlighting an 11% increase in operating income and a 19% rise in earnings per share. Despite these gains, consumer concerns about global issues and economic uncertainty are affecting spending. The company is addressing these challenges by launching new platforms, such as a steak platform and dark roast coffee, and enhancing franchisee profitability. Additionally, efforts are being made to boost afternoon store traffic with new menu items like the chewy granola bar.

What factors are contributing to consumer concerns according to the company?

• High unemployment rates

• Increased competition

• Global issues like Ebola and ISIS

• Lack of new products

Which new product is the company planning to launch next month?

• A vegan menu

• A steak platform

• A new line of sandwiches

• A breakfast cereal

What is one of the innovative programs mentioned that aims to enhance customer experience?

• Loyalty rewards program

• Discount coupons

• Perks program

• Free delivery service

How is the company improving its service at the store level?

• By reducing prices

• By hiring more staff

• By delivering better service

• By offering free samples

What is the new menu item that has received requests for more taste versions?

• Spicy chicken wrap

• Chewy granola bar

• Vegan donut

• Fruit smoothie