McDonalds Launch New Q&A Campaign: Is The Beef Real?

McDonald's has launched a new social media Q&A campaign to address concerns about the quality of its food, particularly its beef. The campaign features Grant Imahara, a former MythBusters host, to help dispel myths about McDonald's products. The company is facing an image problem in the US, with declining sales and public skepticism fueled by reports of 'pink slime' and documentaries like Super Size Me. McDonald's has expanded its social media team to handle inquiries and has previously run similar campaigns in Canada and Australia. The campaign aims to improve McDonald's image and address consumer concerns globally, including in Asia, where they face additional challenges.

What is the main goal of McDonald's new social media Q&A campaign?

• To dispel myths about the quality of their food

• To introduce new menu items

• To promote a new restaurant opening

• To recruit new employees

Who is Grant Imahara, and what role does he play in McDonald's campaign?

• A social media influencer promoting discounts

• A former MythBusters host helping to dispel myths

• A nutritionist advising on healthy eating

• A chef creating new recipes

What previous issues has McDonald's addressed in other countries through similar campaigns?

• Menu pricing

• Store cleanliness

• Employee training

• The 'pink slime' controversy

What is one of the main concerns consumers have about McDonald's beef?

• The packaging

• The presence of additives or preservatives

• The source of the beef

• The cooking method

How does McDonald's plan to connect with younger consumers through this campaign?

• By offering student discounts

• By using social media and credible figures like Grant Imahara

• By launching a new mobile app

• By hosting live events at universities