Apple Could Sell 30M iPhone XS Max Phones Next Year, New Street's Ferragu Says

The transcript discusses the significance of modern devices, particularly iPhones, as central to daily life, comparing them to PCs of the past. It highlights the willingness of affluent consumers to pay high prices for these devices due to their multifunctional roles. The conversation shifts to Apple's pricing strategy since 2015, noting skepticism about high prices but continued success in selling premium phones. The market for the iPhone Max is analyzed, with predictions on consumer preferences for large screens and premium features, estimating significant sales despite high prices.

Why do affluent consumers find it reasonable to pay a premium for new Apple devices?

• Because they are status symbols and central to daily life.

• Because they are cheaper than PCs.

• Because they are the only devices available.

• Because they are made of gold.

What has been the general market reaction to Apple's increasing phone prices?

• Indifference to price changes.

• Skepticism about the ability to sell in large volumes.

• Immediate rejection of new models.

• Enthusiastic acceptance.

Since when has Apple been able to increase its phone prices by an average of 3% annually?

• Since 2010.

• Since 2015.

• Since the launch of the first iPhone.

• Since 2020.

What is the estimated market size for the iPhone 10 S Max?

• 40 million units.

• 30 million units.

• 20 million units.

• 10 million units.

What is a key factor in determining the market for the iPhone 10 S Max?

• The color options available.

• The size of the screen and willingness to pay a premium.

• The number of cameras on the phone.

• The availability of accessories.