Ikea's Indian Debut Targets Middle Class

IKEA is launching its first store in India, starting in Hyderabad, with plans for 25 more stores. The showroom will be 400,000 square feet, offering 7,500 products, including 1,000 items priced under ₹200. The store will feature a large restaurant with a mix of Swedish and local dishes. IKEA sees significant opportunities in India's growing middle class and plans to expand across major cities. However, it faces challenges such as local competition and the lack of a DIY culture, which it plans to address through partnerships like Urban Clap.

What is unique about the menu at IKEA's first Indian store?

• It only serves Swedish dishes.

• It serves only traditional Indian food.

• It combines Swedish specialties with local Indian favorites.

• It offers only vegetarian options.

Why is IKEA's entry into India significant?

• IKEA is closing stores in other countries.

• India has a declining middle class.

• IKEA has no competition in India.

• India's middle class is expanding rapidly.

What is the expected growth of the homewares market in India by 2022?

• It is expected to decline.

• It is expected to grow to 20 billion.

• It is expected to remain the same.

• It is expected to grow to 15.3 billion.

What is one of the main challenges IKEA faces in India?

• Excessive competition from Amazon.

• Lack of a DIY culture.

• Limited product range.

• High labor costs.

How is IKEA planning to address the lack of a DIY culture in India?

• By reducing product prices.

• By offering free furniture.

• By training customers in DIY techniques.

• By partnering with Urban Clap for delivery and assembly.