Why You Really Love That Wobbly Table

The IKEA effect is a cognitive bias where people value self-made products more highly. Originating from a Harvard study, it shows that labor leads to love, not just in furniture but in any customizable item. Theories suggest this effect is due to effort justification, endowment effect, and identity extension. The effect can be used positively, such as encouraging healthier eating in children by involving them in meal preparation. Ultimately, the IKEA effect highlights the emotional value we place on our creations.

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