Why Getty Images Is Going After Google

The transcript discusses ongoing issues with Google since a format change in 2013, focusing on the challenges of image indexing and infringement. Despite attempts to engage Google in dialogue and participating in a search bias inquiry, little progress has been made. The business has suffered due to lost traffic and piracy. The company maintains a business relationship with Google but has taken steps to stand up for content and creators' rights.

What was the company's initial approach to address the issues with Google after the 2013 format change?

• They decided to ignore the issue.

• They removed their content from the internet.

• They engaged in constructive dialogue with Google.

• They filed a lawsuit immediately.

Which of the following is NOT mentioned as a dimension of business loss due to Google search?

• Loss of direct user engagement

• Piracy of images

• Loss of traffic to source sites

• Increased advertising costs

What is one of the main reasons the company has not made progress in resolving their issues with Google?

• Lack of interest from the company

• The complexity of the technology involved

• Google's unwillingness to engage in meaningful dialogue

• The company's financial constraints

What action did the company take to support content and creators' rights?

• They partnered with another tech company.

• They increased their advertising budget.

• They filed a formal complaint.

• They launched a new marketing campaign.

How does the company describe their business relationship with Google?

• Friendly

• Ongoing

• Hostile

• Non-existent