Time Warner Invests $583 Million in 10% Hulu Stake

The transcript discusses Jeff Bewkes' strategy to adapt to changing consumer behavior by investing in Hulu. It highlights the challenges media companies face in licensing content to various platforms like Netflix and Amazon while maintaining control over their content. Time Warner's content strategy, including sports programming, is explored, along with the ownership structure of Hulu and the potential involvement of CBS.

Why did Jeff Bewkes decide to invest in Hulu?

• To increase advertising revenue

• To hedge against changing consumer behavior

• To compete directly with Netflix

• To focus solely on cable bundles

What is a key difference between media companies and the music industry in terms of content control?

• Media companies have lost control over their content

• Media companies are better at monetizing content across platforms

• Music industry has more control over content distribution

• Media companies do not license content to streaming platforms

What is a significant concern for Time Warner regarding its sports programming?

• The cost of producing sports content

• The potential loss of cable subscribers

• The need to monetize sports content effectively

• The lack of interest from Hulu owners

Who were the original owners of Hulu?

• NBC and Fox

• Amazon and Netflix

• Disney and Comcast

• CBS and Viacom

What is the current stance of CBS regarding joining Hulu?

• CBS has already joined Hulu

• CBS is eager to join Hulu

• CBS is comfortable with its current strategy

• CBS is focusing on cable bundles