Disney CEO Iger Says Sky Is a 'Crown Jewel' of Fox Assets

Disney CEO Iger Says Sky Is a 'Crown Jewel' of Fox Assets

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses 21st Century Fox's plans to acquire Sky, highlighting Sky's value in terms of consumer experience and programming. It also covers the future of Sky News and the strategic use of Fox assets to enhance Hulu and other Disney services, emphasizing the shift towards direct-to-consumer business models.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason 21st Century Fox is interested in acquiring Sky?

To enhance their consumer experience and programming

To expand their sports programming

To compete with Netflix

To enter the European market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the outlook for Sky News according to the discussion?

It will be shut down

It has a promising future

It will be sold to another company

It will merge with Hulu

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Disney plan to utilize its majority ownership in Hulu?

By reducing its content offerings

By focusing solely on sports content

By leveraging 21st Century Fox's content

By merging it with Sky News

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of Disney's direct-to-consumer strategy?

Reduced production costs

Faster content delivery

Better opportunities for personalization and customization

Increased advertising revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Disney plan to accelerate Hulu's growth?

By reducing the number of shows

By using Fox's intellectual property

By acquiring more sports channels

By increasing subscription prices