Understanding Public Relations

The video tutorial explains public relations as the management of communications to influence public perception without directly promoting sales. It focuses on creating a positive image through methods like charities, sponsorships, and press releases. The goal is to enhance the public's view of a product, brand, or individual.

What is the primary goal of public relations?

• To manage public perception

• To increase sales

• To reduce costs

• To launch new products

Which of the following is NOT a focus of public relations?

• Creating a positive image

• Managing communications

• Influencing public perception

• Encouraging purchases

How do charities and sponsorships contribute to public relations?

• By increasing product sales

• By creating a positive public image

• By reducing marketing costs

• By launching new products

What is the purpose of a press release in public relations?

• To increase sales

• To reduce advertising costs

• To inform the media about activities

• To announce a new product

Which tool is commonly used in public relations to communicate with the media?

• Email newsletters

• Social media posts

• Press releases

• Advertising campaigns