Samsonite May Return Production to the U.S.

The video discusses the company's sales trends in Asia and North America, highlighting declines and strategies to address them. It explores the shift from traditional sales channels to e-commerce and outlines growth plans for Tumi, including expanding its presence in Europe and Asia. The company plans to launch new lightweight products using Samsonite technology, targeting the Asian market. Additionally, the video covers manufacturing strategies, including increasing production in Europe and exploring opportunities in the USA, independent of political pressures.

What is one of the main reasons for the decline in sales in Asia and North America?

• Lack of product innovation

• Economic downturn in these regions

• Shift towards e-commerce over traditional channels

• Increased competition from local brands

What is a key objective for Tumi in the European and Asian markets?

• To discontinue operations in these regions

• To focus solely on e-commerce

• To achieve equal market strength as in North America

• To reduce production costs

What new product feature is being developed using Samsonite technology?

• Waterproof materials

• Lightweight products

• Biodegradable suitcases

• Solar-powered luggage

What percentage of products sold in Europe are currently manufactured there?

• 25%

• 55%

• 75%

• 95%

What is the primary reason for considering manufacturing in the USA?

• To comply with new presidential policies

• To reduce import duties

• To respond faster to the market

• To take advantage of cheaper labor