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Why Jakarta School Banned Go-Jek Food Delivery Service

Why Jakarta School Banned Go-Jek Food Delivery Service

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Gojek's rapid growth and the challenges it faces, particularly in Jakarta where its food delivery service was banned at a local school due to concerns over revenue diversion and unhealthy food. Students opposed the ban, preferring diverse food options. Gojek's CEO highlights the need for innovation to stay competitive. Gojek offers a wide range of services, from ride-hailing to massages, which disrupts traditional industries.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the Jakarta school decide to ban Gojek's food delivery service?

It was causing traffic congestion.

It was diverting revenue from the school cafeteria.

The food was too expensive for students.

The service was unreliable.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the students' opposition to the ban on Gojek's service?

They wanted to support local businesses.

They were concerned about the environment.

They wanted more food variety than the cafeteria offered.

They preferred the convenience of delivery.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Gojek's business model differ from companies like Uber and Airbnb?

Gojek offers a wide range of services across different industries.

Gojek focuses solely on ride-hailing.

Gojek only operates in Indonesia.

Gojek is primarily a food delivery service.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge Gojek faces as it expands its services?

High operational costs.

Pushback from traditional industries.

Competition from local startups.

Lack of customer interest.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has Gojek employed to stay competitive in the market?

Reducing service prices.

Focusing on a single service.

Hyper-innovating to adapt to competition.

Expanding only within Jakarta.

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