CLEAN : Historian: Thomas Cook opened horizons for millions

Thomas Cook revolutionized travel by making it accessible to the masses. Initially, travel was a luxury for the rich, but Cook's organized tours opened up opportunities for middle-class families. He streamlined travel arrangements, making it easier for people to explore beyond local seaside towns. Despite the rise of the Internet allowing individuals to book their own trips, Cook's legacy in making travel a mass-market phenomenon remains significant.

What inspired Thomas Cook to create organized tours?

• A trip to a European city

• A conversation with an aristocrat

• A walk to a temperance rally

• A business meeting

How did Thomas Cook make travel more accessible in the 19th century?

• By offering discounts to aristocrats

• By providing free travel guides

• By organizing all travel arrangements under one roof

• By building new hotels

What was a significant change in travel due to Thomas Cook's services?

• Travel was limited to local destinations

• Travel became a mass market phenomenon

• Travel became exclusive to the wealthy

• Travel required multiple agents

What impact did the internet have on travel booking?

• It made travel booking more expensive

• It allowed people to become their own travel agents

• It increased reliance on travel agencies

• It limited travel options

Why did Thomas Cook struggle to maintain its market share recently?

• Due to poor customer service

• Because people preferred booking their own travel online

• Because of increased competition from other travel agencies

• Due to a lack of internet presence