Revving Up HBO Now's Subscriber Growth

The video discusses the rise of streaming services like HBO Now, CBS All Access, and Showtime, which emerged as alternatives to traditional cable subscriptions. It highlights the trend of cord-cutting and the success of platforms like Netflix. The video also examines the pricing strategies of these services, noting HBO Now's higher cost compared to competitors. Additionally, it explores the marketing efforts and distribution challenges faced by these services in a market dominated by cable companies.

What term is used to describe people who cancel their cable subscriptions or never sign up for them?

• Streamers

• Cord cutters and cord nevers

• Cable avoiders

• Digital natives

Which company created HBO Now to cater to non-cable subscribers?

• Showtime

• Netflix

• HBO

• CBS

What is CBS's online service called?

• CBS Stream

• CBS All Access

• CBS Now

• CBS Online

How much does HBO Now cost compared to Netflix?

• $5 less

• $5 more

• Same price

• $10 more

What challenge does HBO face in marketing its streaming service?

• Lack of content

• High production costs

• Distribution deals with cable companies

• Limited audience reach