The World's Largest Starbucks Adapts To New Coffee Consumer Trends

The video explores the rise of custom and gourmet coffee, highlighting Starbucks' and Dunkin' Donuts' strategies to cater to this trend. It discusses the increasing consumer preference for personalized coffee experiences and Starbucks' efforts to create an immersive retail environment, particularly through its Chicago Reserve Roastery. The video also touches on the challenges and market impact of these strategies, emphasizing the importance of experiential retailing in the coffee industry.

What trend is highlighted in the National Coffee Association's 2019 report?

• Decline in personalized drinks

• Rise in tea popularity

• Increase in gourmet coffee orders

• Decrease in coffee consumption

What is the main focus of Starbucks' strategy in the gourmet coffee market?

• Introducing more tea options

• Creating an immersive customer experience

• Expanding globally

• Reducing prices

What does the 'R' in the Starbucks Roastery logo stand for?

• Roast

• Rare

• Rich

• Reserve

How does Starbucks aim to differentiate its retail experience?

• By offering discounts

• By focusing on the environment and atmosphere

• By increasing product variety

• By reducing wait times

What is a key element of Starbucks' branding strategy?

• Mass production

• Sense of rarity

• Low-cost options

• Standardized drinks