'Today' Spikes to Nearly 6 Million Viewers After Matt Lauer Fallout | THR News

NBC's Today Show experienced a significant ratings increase following Matt Lauer's departure due to allegations of sexual misconduct. The show surpassed its competitors, ABC's Good Morning America and CBS This Morning, in viewership, particularly among adults aged 25 to 54. Despite this, all major morning shows have seen a decline in overall viewership and demographic ratings. The industry is now speculating on the future of daytime television as it adapts to the loss of key anchors.

What event led to a significant increase in viewership for NBC's Today Show?

• A special guest appearance

• A new anchor joining the show

• The firing of Matt Lauer

• A change in the show's format

Which demographic does NBC's Today Show primarily target?

• Teenagers

• Adults 18 to 34

• Adults 25 to 54

• Senior citizens

How did CBS This Morning rank compared to its competitors after Charlie Rose's departure?

• Fourth

• Third

• Second

• First

What trend is observed in the overall viewership of major morning shows?

• Stable viewership

• A decrease in viewership

• Fluctuating viewership

• An increase in viewership

What is the main concern for the future of daytime television as mentioned in the transcript?

• Increase in advertising

• Introduction of new shows

• Loss of two lead anchors

• Technological advancements