How Marketing Has Changed - Satisfaction

Marketing has evolved from focusing on exchange and production to a sales-driven approach, and now emphasizes customer satisfaction. Initially, marketing centered on trading and production efficiency. As production increased, the focus shifted to sales. However, this approach eventually led to customer dissatisfaction, prompting a shift towards meeting customer needs, which remains the current focus.

What was the initial focus of marketing?

• Customer satisfaction

• Sales at all costs

• Exchange and trading

• Digital marketing

Why did marketing shift its focus to production?

• To enhance digital presence

• To improve customer service

• To produce more products faster and cheaper

• To create more personalized products

What was a major consequence of the sales-oriented marketing approach?

• Improved product quality

• Customer dissatisfaction

• Increased customer loyalty

• Higher production costs

What is the current focus of marketing?

• Customer satisfaction

• Expanding market reach

• Reducing production costs

• Maximizing sales

Which of the following is NOT a focus of modern marketing?

• Meeting customer needs

• Customer satisfaction

• Producing products as cheaply as possible

• Providing value to customers