Georg Jensen Opens New Flagship Madison Avenue Store

York Jensen, a Danish design company, has seen significant growth through partnerships with major retailers and has opened a new flagship store in New York. The store embraces Scandinavian design, appealing to global consumers. The company values its partnerships and is focusing on optimizing its distribution mix, including online expansion. The CEO brings experience from IKEA, emphasizing the importance of being relevant and reaching consumers. York Jensen continues to pursue collaborations with designers and plans further US expansion, while also transitioning from an analog to a digital business model.

What role do partnerships with department stores play in York Jensen's business strategy?

What are the goals set by the new leader of York Jensen for the first year?