What was the surprising trend in iPhone sales despite low upgrade rates?
Apple Can See Incremental Leverage From iPhone Upgrades, Says Piecyk

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Business, Architecture
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A decline in market share
An increase in the number of phones sold
A significant drop in average selling price
A decrease in the number of phones sold
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How might the iPhone growth story mature according to the discussion?
By reducing the average selling price
By focusing solely on emerging markets
By maintaining a stable ASP around $1000
By increasing the number of new models
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is considered the most important product in people's lives according to the transcript?
Smartwatches
Laptops
Tablets
iPhones
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What financial benefit does the company gain from people holding onto their phones longer?
Lower research and development costs
A recurring revenue stream
Higher production costs
Increased marketing expenses
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What kind of investments is the company making to ensure future growth?
Investments in traditional advertising
Investments in reducing workforce
Investments in new services and products
Investments in real estate
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