Apple Shows Off Faster iPhones With Bigger Screens, Better Camera

The transcript discusses Apple's strategy of releasing multiple iPhone models annually, offering a range of options and prices. It examines the potential impact of previous upgrades on the current cycle, noting low upgrade rates at major carriers. The discussion highlights the iPhone XS's expected features and questions whether they will drive upgrades. Market expectations, pricing strategies, and their implications for Apple's business are also analyzed, considering supply chain issues and pricing debates.

What factors might influence whether consumers decide to upgrade from their current iPhones?

What challenges does Apple face regarding supply chain issues for the new iPhones?

What are the expected pricing strategies for the new iPhone models?