Marketing - Drawbacks of Publicity

The video discusses the concept of publicity in marketing, highlighting its potential benefits and significant drawbacks. The main issues with publicity include the lack of control over the message, the possibility of spreading inaccurate information, and the inability to target specific audiences. These factors can lead to harmful consequences for companies, as people often trust what others say, even if it's not true.

What is the main disadvantage of publicity in marketing?

• It is difficult to measure success.

• The company cannot control the message.

• It requires a lot of time.

• It is too expensive.

How does the lack of message control in publicity affect a company?

• The company can choose the media outlet.

• The company cannot dictate what is said about them.

• The company can ensure the message is always positive.

• The company can easily change the message.

Why can publicity be harmful even if the information is inaccurate?

• People may still believe and spread inaccurate information.

• Inaccurate information is always corrected quickly.

• People tend to ignore inaccurate information.

• Inaccurate information is not shared widely.

What is a limitation of publicity regarding audience targeting?

• It targets only a specific demographic.

• It is only effective for online audiences.

• It allows targeting only a local audience.

• It does not allow the company to choose the audience.

What is a reason why publicity can be particularly damaging?

• Publicity is rarely noticed by the public.

• People do not trust media outlets.

• People trust what others say, even if it's inaccurate.

• Publicity is always negative.