Viacom, Vice and the Changing Landscape of Media

Viacom, Vice and the Changing Landscape of Media

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Viacom faces in the digital world?

Excessive focus on digital media

Lack of creative content

Insufficient digital footprint

Overinvestment in new enterprises

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Viacom to catch up with new media trends?

Focus on organic growth

Engage in mergers and acquisitions

Expand traditional media channels

Increase stock buybacks

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the nature of Viacom's initial partnership with Vice?

A licensing deal for TV content

A 50-50 partnership for online video content

A 50-50 partnership for a magazine

A full acquisition of Vice

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key components of Vice's media strategy?

Reducing international operations

Launching a new TV network called Viceland

Focusing solely on digital content

Eliminating advertising from their network

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Vice plan to maintain journalistic integrity in their news operations?

By hiring experienced journalists

By avoiding hard news topics

By reducing the number of news shows

By focusing on entertainment content